Both hustlers and Chivas are passionate about the details.

Inspired by data, I have created a new brand identity that reimagines the Chivas bottle. Using pre-existing data such as Chivas location, taste notes, and cask age. Where we would launch the new identity through a social first campaign.

“The ingredients of a hustler”, we start off by asking people to nominate the person they know has the #ingredientsofahustler. Then the most inspiring nominees are sent personalized bottles. To highlight who really has the ingredients of a hustler.