Chivas Regal
The Brief \\ For the New Blood Awards 2022 Chivas Regal made a brief that asked creatives to rebrand the whiskey brand to target the future generation of hustlers by creating the luxury flex scotch of tomorrow.
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Both hustlers and Chivas are passionate about the details.
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Inspired by data, I have created a new brand identity that reimagines the Chivas bottle. Using pre-existing data such as Chivas location, taste notes, and cask age. Where we would launch the new identity through a social first campaign.
“The ingredients of a hustler”, we start off by asking people to nominate the person they know has the #ingredientsofahustler. Then the most inspiring nominees are sent personalized bottles. To highlight who really has the ingredients of a hustler.
ART DIRECTION, CAMPAIGN STRATEGY, BRAND IDENTITY
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ART DIRECTION, CAMPAIGN STRATEGY, BRAND IDENTITY ✽
