Basalt | Live Brief

The Brief \\ The well-known footwear designer Daniel Bailey set a live brief for us, asking that we create a visual story around Daniel’s upcoming independent footwear brand, BASALT. The challenge was to bring the brand and/or its products to life and connect it to relevant areas of youth culture, sport and fashion.

Mr. Baileys products were not made with the consumer in mind but for the love of the craft.
Creating a brand identity inspired by Japanese arts and crafts.

ART DIRECTION, BRAND IDENTITY, STRATEGY

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ART DIRECTION, BRAND IDENTITY, STRATEGY ✽

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