Afro hair care in Sweden is not accessible.

The idea was inspired by my own struggles throughout the years as well as family members struggles. We simply could not find any products easily that worked for our hair and had to go to YouTube for information and buy products in the close by indian food store.

This idea and business concept let’s you match your hair with products that works for you in 3 easy steps. As well as serving as a community and blog where you can read up about more information on how to take care of your hairtype (and also finding out what hair type you have in the first place.

To launch Afro by Sweden a campaign was made using imagery of black women that look like a lot of the Swedish population hoping they would feel represented in an accurate way.

There would also be a pop up store/salon to launch the website in areas we know afro swedes usually hang out in such as Gothenburg Nordstan and Mall of Scandinavia in Stockholm.

The future of this brand concept is that we will be seen as a higher end product and have our own products in stores such as Åhléns where most of the products target fairer skin. Creating a bridge between afro swedes and swedes.