Anomaly
The brief // Create a brand identity around a activation idea for Rimowa.
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A distinctive and ownable platform that enables us to activate & engage our audience across retail, comms, culture and editorial.
It is a long-term platform idea that will act as a unifying force across the full breadth of our brand activity - from paid campaigns through to owned and earned channels.
The Büro exists to explore the present and future of purposeful travel.
A place for co-creation, collaboration and cross-pollination.